The FMCG industry expects a subdued low to mid-single-digit volume growth in the July-September quarter as weak macroeconomic conditions amid rising food prices and below-normal rainfall in some regions are impeding the recovery in rural demand.
The Federation of Automobile Dealers Associations (FADA) has found a strong relationship between rural automobile demand and the output of the September monsoon. This article explores the correlation and discusses its potential impact on the automobile industry.
