ZEE5 Global, the streaming platform of ZEE Entertainment Enterprises, is experiencing a 35% increase in subscription revenue, primarily driven by its success in the United States market. Despite having a smaller subscriber base compared to India, ZEE5 Global contributes 30% to ZEE5’s B2C subscription revenue. The platform targets the 40 million strong South Asian diaspora around the world and has recently launched the Add-ons aggregation service in the US.