Chinese smartphone brands are seeing a rebound in volumes, but their cumulative revenue share is decreasing as iPhones and Samsung devices gain popularity in the premium segment. The market share of Chinese brands rose to 75% in the March quarter, bouncing back from a low of 61% in the July-September period. This growth is attributed to the shipment rebound by top brands such as Xiaomi and Vivo. However, their revenue share has fallen to 48% in Q1 CY24 from 70% in Q1 CY20, indicating the strengthening premiumisation trend.