Universal Music Group and TikTok have announced a new licensing agreement that will restore Universal’s songs and artists to the social media platform. The agreement comes after TikTok began removing Universal’s content from its app due to expired licensing and disagreements on royalty payments and online safety. TikTok is a valuable marketing tool for the music industry, with many young users discovering music on the platform. Universal Music claims its artists are paid a fraction of what they receive from other platforms like YouTube. The deal also addresses concerns about AI-generated recordings and comes amidst questions about TikTok’s future in the US.