Artificial intelligence (AI) companies in India welcome the revised AI advisory issued by the IT ministry, which eliminates the need for government permission to deploy AI models and tools. The advisory applies to major social media intermediaries and emphasizes the labeling of under-tested and unreliable AI models. Startups and industry experts view this as a victory for innovation and a balanced approach to transparency and user awareness. However, they emphasize the importance of proactive dialogue to establish clear guidelines and address legal complexities in AI development.