Zee Entertainment Enterprises MD & CEO Punit Goenka has taken the first step to streamline the organisation by implementing strategic changes in the revenue vertical of the broadcast business. Under this new structure, Goenka will be directly working with the revenue teams. Ashish Sehgal, the company’s chief growth officer for ad revenue.
Zee Entertainment Enterprises has accused Walt Disney-owned Star India of violating the ICC TV rights agreement and has sought a refund of Rs 69 crore paid as part of the agreement.
ZEE5 Global, the streaming platform of ZEE Entertainment Enterprises, is experiencing a 35% increase in subscription revenue, primarily driven by its success in the United States market. Despite having a smaller subscriber base compared to India, ZEE5 Global contributes 30% to ZEE5’s B2C subscription revenue. The platform targets the 40 million strong South Asian diaspora around the world and has recently launched the Add-ons aggregation service in the US.
