August 22, 2025

Get ready, Apple TV+ fans! Your streaming bill is about to get spicier. Apple is hiking its subscription price by a whopping 30%! Starting August 21, new users will pay $12.99 a month, and current subscribers will see the increase on their next bill. This price rise comes less than a year after the last jump and is Apple's bold move to shine in the jam-packed streaming arena. Why the price jump? Apple says it’s all about more bang for your buck — the content library is bursting with new shows, award-winning originals, and live sports like MLB’s "Friday Night Baseball" and Major League Soccer games. The service stays true to its promise by keeping all shows ad-free, which is a rare treat in today's streaming world. Apple TV+ has built its name on exclusive originals, not old movies or series. The company boasts of “hundreds of Apple Originals” across genres like drama, sci-fi, comedy, and sports, making it a top-tier, premium hub for quality entertainment. Big premieres are on the way too! Mark your calendar: Season 4 of "The Morning Show" launches on September 17, followed by Season 5 of "Slow Horses" on September 24. Fans of top creator Vince Gilligan can look forward to his new show, "Pluribus," releasing on November 7. Plus, don’t miss the new movies "Highest 2 Lowest" (Sept 5) and "The Lost Bus" (Oct 3). Apple TV+ started in 2019 at just $4.99 a month, then rose to $6.99, jumped to $9.99 last October, and now it's $12.99 that’s knocking on your door! Despite rave reviews and a shower of Emmy nominations (27 for "Severance" this year alone!), the service reportedly loses over $1 billion annually due to heavy spending on originals. Unlike rivals Netflix, Disney+, and Amazon Prime Video, Apple TV+ sticks to an ad-free experience, skipping cheaper, ad-supported plans. "Since its launch, Apple TV+ has expanded its deep library of hundreds of Apple Originals, with thousands of hours of premium programming across genres and brand-new releases weekly — all ad-free," the company said. So, will fans pay the higher price for the exclusive shows and live sports? Apple is betting big that loyal subscribers will stick around to enjoy the fresh seasons and blockbuster originals despite the pinch. As the streaming war gets intense, the question remains: Is Apple TV+ still your perfect binge buddy?

Read More at Economictimes →

Tags: Apple tv+, Streaming price hike, Original shows, Ad-free, New shows, Subscription,