September 20, 2025

Get ready, gold lovers! India's gold demand is heating up as the festive season (October to December) approaches. Why? Weddings are in full swing, investors are piling in, and a possible tax cut on consumer goods is adding fuel to the fire. But beware, the price of gold is soaring high, which might slow down some buyers. According to the World Gold Council (WGC), gold prices in India are dancing closely with global trends. The Indian rupee has weakened by 3% this year, pushing domestic prices even higher. By mid-September, gold was shining at INR 106,863 per 10 grams — a whopping 7% rise in just a month and an eye-popping 44% jump since the year's start! This price hike has changed things on the ground. Usually, gold in India sold at a small discount, but recently, it flipped to a tiny premium. This means demand is real and strong. People are especially snapping up gold bars and coins as investments, loving the price climb and hoping it goes even higher. Jewellery lovers have a mixed story. Wedding gold is flying off the shelves, keeping those big purchases steady. But for daily wear and small splurges? The high price tag is making people think twice. Many are switching to lower-carat jewellery to save money. Big jewellery stores are buzzing with more visitors, thanks to smart marketing and exciting offers. Plus, new stores are opening up to welcome festive shoppers! Meanwhile, smaller shops are still waiting for better business. Don't forget the old gold trade-in craze. Exchanging old jewellery for new has added sparkle to sales, too. Though fewer pieces are sold compared to last year, the total sales value is up because of higher prices. Bullion dealers aren’t sitting idle. Since early September, they've been buying more gold, gearing up for heavy festive sales and a boost from the planned GST cut on many items, which started on 22 September. This tax cut covers consumer goods, durables, and vehicles, adding a spring to shoppers’ steps just as the big festive rush kicks in. All in all, the gold market buzz is louder than ever. The festive season promises to shine bright with gold jewellery glittering on every hand and investment bars turning more eyes golden. It’s time for India’s glittering tradition to sparkle once again!

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Tags: Gold demand, Festive season, India gold market, Jewellery sales, Investment demand, Gst cut,