September 21, 2025

Picture this: a speedy gig worker zipping through Bengaluru streets to deliver instant home services right to your doorstep! India’s online home services market is on fire and racing ahead at a sizzling 18-22% annual growth rate. According to a new report by Redseer Strategy Consultants, this booming segment is expected to reach ₹85-88 billion by the financial year 2030. What's fuelling this exciting growth? Urban Indians craving convenience, trust, and rapid service. Right now, India’s total home services market is whopping ₹5,100-5,210 billion for FY25 and mostly dominated by informal helpers and offline networks. But here’s the twist: online services make up less than 1% of the total market value, just ₹41-43 billion — still a tiny drop in the ocean. Yet, this tiny drop is bubbling up fast! Redseer calls this new wave ‘Instant Home Services’ — think of it as your digital hero stepping in to fill the gap between old-school domestic help and slick, reliable service apps. Just like quick commerce changed how we buy groceries and food in minutes, instant home services are shaping a new habit for busy city folks, making them expect fast, trusted help for their household needs. The magic is mostly happening in India’s eight largest cities, which command a striking 85-90% of online demand. Four mega trends are cooking this storm: quick commerce’s demand for instant gratification, new safety and trust rules after COVID, rapid city growth, and urban customers ready to shell out extra for easy, fast help. But it’s not all smooth sailing. Scaling this market is a tough nut to crack. Redseer points out some spicy challenges: how to keep low-cost, high-frequency jobs profitable? How to ensure plenty of skilled workers are on call during busy hours? And how to win over customers who still trust informal helpers? Plus, many workers lack digital skills — bringing them on board without spoiling user experience is no cakewalk. Rohal Agarwal, partner at Redseer Strategy Consultants, puts it simply: "Instant services feel like the natural next step— born out of the same consumer mindset that's driving quick commerce and food delivery— one shaped by speed and digital convenience. But this model brings its own set of challenges. It stands to see whether platforms can solve the complexity of real-time fulfilment in high-density neighbourhoods, where reliability and availability can't be compromised. If they get this right, it won't just be a new category— it'll be a whole new habit for urban India." So, will instant home services become the next big thing that changes how millions of city households find their trusty helpers? The race is on, and the future looks bright, buzzing, and super quick!

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Tags: Instant home services, Online home services, Gig economy, Digital economy india, Urban convenience, Redseer report,