Rural India's Volume Growth Outpaces Urban by Four Times as Small Manufacturers Gain Ground

May 8, 2025

Rural India's consumer demand has been surpassing urban areas for the fifth consecutive quarter, indicating a significant shift in the market trend. This growth has been primarily driven by small manufacturers who have leveraged the untapped potential of rural markets. Reports suggest that the increase in disposable income and changing consumer preferences are contributing to this shift. The demand for a variety of products ranging from fast-moving consumer goods to durable goods has been on the rise in rural India. This trend has opened up opportunities for small manufacturers to expand their reach and gain market share. Additionally, factors such as government initiatives focusing on rural development and infrastructure improvements have also played a crucial role in boosting the rural economy. The report highlights that the volume growth in rural India has been consistently higher than in urban areas, indicating a shift in consumer behavior and preferences. This trend is expected to continue as small manufacturers continue to innovate and cater to the evolving needs of consumers in rural India.

Tags: Rural india, Manufacturers, Consumer demand, Urban areas, Economy,