May 25, 2025

In the digital age, social media influencers are disrupting Bollywood's casting ecosystem, influencing the selection process for films and OTT projects. Mukesh Chhabra, a renowned casting director, emphasizes the importance of talent over followers. While influencers bring reach, Chhabra insists on auditions to assess their acting capabilities. Producer Anand Pandit draws parallels to past trends of casting non-actors, highlighting the need for authenticity and growth in performers. The industry debates the balance between social media popularity and acting talent, with some cautioning against overlooking trained actors in favor of influencers. As the industry navigates this shift, the consensus remains clear - acting craft must reign supreme in the casting process.

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Tags: Bollywood, Influencers, Actors, Social media, Casting,