The atmosphere was electric on November 9 at the Standard Chartered Heritage Marathon Hanoi 2025, where Xtep’s star athletes put on a fantastic show. Ethiopian runner Duber Abdisa Teshome zoomed ahead to win the men's marathon in 02:21:57. On the women's side, Lema Alemitu Ajema led an Ethiopian sweep of the podium with her winning time of 02:40:27. The other women’s podium spots went to fellow Ethiopians Adula Askale Alemayehu (02:41:37) and Tadese Zeritu Shawel (02:44:56), showing just how strong Ethiopia’s runners are! Vietnamese runners also fought hard and shone brilliantly. Phạm Thị Hồng Lệ grabbed the national women’s title in 02:53:30, Phạm Đức Thọ took the men’s national bronze with 02:40:01, and Trịnh Quốc Lượng earned bronze in the half marathon in 01:15:40. Xtep celebrated its 7th year sponsoring this grand event, proudly supporting runners who chase their personal bests. Vietnam's running scene is booming like never before! With big races now drawing over 20,000 runners and nearly 36% of the country exercising regularly, Xtep knows the game has changed. Vietnamese runners aren’t just running; they want to race smarter, faster, and stronger. To match this spirit, Xtep launched its amazing 160X 7.0 shoe series in August, crafted for champions and serious runners ready to smash their goals. The brand didn't stop at shoes. Xtep kicked off a lively campaign with the slogan “TOGETHER, WE RUN FURTHER,” brightening the marathon with cool promos and a catchy video. The excitement spilled into Hanoi on October 19 with the first-ever X-RUN CAMP, where expert coaches trained pacers on pace control and stamina. Xtep also teamed up with the XRC Running Club to help runners train better and boost confidence ahead of the big race. The party extended off-track too! On November 6, Xtep hosted a buzzing runner experience session at AEON Mall Ha Dong, where top athletes shared smart race-day tips with the community. Then, at the Marathon Expo from November 7 to 9, Xtep’s booth was the hotspot, attracting crowds with fun demos and giveaways that celebrated shared joy and passion for running. All of this shows Xtep’s motto in action: “Make It Different.” They’re fully committed to top athletes, providing cutting-edge gear and race-ready support so runners can push limits and chase glory. Over seven years, Xtep has revolutionized the running culture in Vietnam — bringing top tech, pro events, and vibrant community energy. And the journey is just beginning! With fresh innovations ahead, Xtep aims to inspire even more people to move, compete, and explore their true potential through the power of sport.