Get ready for a music explosion! Warner Music India has announced a powerful new partnership with Ultra Music, a top music label. Together, they will launch an exclusive worldwide distribution alliance. This means Warner Music India will distribute Ultra Music's huge library of over 14,000 songs. What’s in this treasure chest? Ultra Music's collection includes popular Hindi "Bollywood" soundtracks and a rich mix of regional, folk, and devotional songs. It’s like a colorful musical map of India! “The partnership harnesses Warner Music's global distribution network to support Ultra Music’s deep and diverse repertoire, further amplifying the reach of a wide variety of Indian music on digital music platforms worldwide,” a company statement proudly declared. Ultra Music is also famous for its nine YouTube Channels, which cover languages and genres like Marathi, Gujarati, Bengali, Rajasthani, Bhojpuri, devotional music, and spiritual chants such as Ultra Spiritual Mantra and Ramcharit Manas. These channels add about 150 songs every month and already enjoy over 3.5 million subscribers and 1.75 million social media followers combined. The deal also means Warner Music India holds exclusive rights to spread Ultra Music’s new releases while the agreement lasts. As Jay Mehta, Managing Director of Warner Music India & SAARC, said, “This exclusive partnership enables us to take Ultra’s iconic repertoire and upcoming releases to a wider global audience.” Sushilkumar Agrawal, CEO of Ultra Music, shared his excitement: “Our collaboration with Warner Music India marks a meaningful step in strengthening Ultra Music’s distribution and reach. It allows us to combine Warner Music’s strong industry network with our deep catalogue to deliver quality Indian music to audiences across platforms.” Warner Music India is no stranger to big hits. Launched in 2020, it features top Indian artists like Darshan Raval, Diljit Dosanjh, Karma, King, and Sanjith Hegde, as well as global stars like Bruno Mars, Coldplay, Dua Lipa, and Ed Sheeran. They have also expanded through smart investments in companies like Divo, E-Positive, and live platform SkillBox. With other deals in place with Tips Music, Sky Digital (Punjabi music), and Global Music Junction (Haryanvi and Bhojpuri), Warner Music India is truly the kingmaker in Indian music’s global journey. So, get ready to groove to your favorite Bollywood and regional tunes on digital platforms worldwide, thanks to this spectacular Warner Music India and Ultra Music blockbuster alliance!