UK Artist Accuses The Reject Shop of Copying Flamingo Egg Cup Design
December 12, 2025
UK artist Hannah Turner was shocked to see a ceramic flamingo-shaped egg cup on sale in Australia that looked just like her own design. She noticed its green eyes, feather pattern, and thin pink legs, matching her egg cup sold from her studio in southwest England for $62. The Reject Shop, an Australian discount chain, was selling a similar product for just A$5 as part of its Jungle Animal Egg Cup range. Turner said, "It’s crafts versus capitalism, really. If you want good designers out there designing things you need to support them … and understand why it costs a little bit more." She had no idea they were selling the copy until a customer informed her. Turner wrote to The Reject Shop demanding removal and destruction of the product and details about its supplier to consider legal action. The retailer replied, saying her email did not specify legal rights in Australia, but as a “gesture of good faith and without any admission of liability,” they would stop importing the egg cups. They have about 1,350 remaining units, expected to sell by January 2026. Turner designs and produces her egg cups in small batches with manufacturing in Sri Lanka. She expressed anger and said, "Small artists just don’t have the budget to pursue these companies." The Reject Shop said product compliance is a priority and they consider stakeholder feedback in their product reviews. Australian copyright law protects original works, and artists can file infringement claims if their work is copied substantially without permission. However, experts note that such cases are complicated and costly. Dr Louise Buckingham of the Arts Law Centre said these cases are common but hard to fight. Intellectual property expert Prof Andrew Christie said Turner could claim infringement if she proves she created the images. AI's growing role in design copying further challenges artists, but legal experts stress that AI use doesn’t remove copyright liability. Dr Daniela Simone from Macquarie University said the case is not straightforward since "ideas are not protected by copyright, only the expression of ideas," and "there’s only so many ways in which you can represent a flamingo."
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Tags:
Copyright infringement
Ceramics
The Reject Shop
Hannah Turner
Design Theft
Australian Retailer
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