The Maharashtra Government's 'Made in Maharashtra' liquor policy, requiring bars and permit rooms to stock at least 25% locally made brands, is under judicial review. The International Spirits and Wines Association of India (ISWA) has challenged the policy in the Bombay High Court, saying it violates constitutional rights. Notified on August 7, 2025, the policy creates the Maharashtra Made Liquor (MML) category offering lower taxes and fixed prices. Only producers with headquarters in Maharashtra, 25% local promoters, and no foreign investment qualify. The State says this policy boosts local business and excise revenue. In 2024-25, only nine license holders linked to ISWA produced 64% of liquor in the state. ISWA argues the policy breaks Article 14 and Article 19(1)(g) by forcing businesses to stock MML products against market demand. Senior advocate Darius Khambata said, "This is not about promoting choice; it is about compelling businesses to act against market demand." ISWA includes global majors like Pernod Ricard, Diageo, and Bacardi. Maharashtra defends the policy, citing a 16.9% rise in excise revenue from July to November 2025, up ₹1,633.76 crore to ₹11,299.40 crore. Advocate General Milind Sathe said this shows "positive growth after the introduction of a new policy." Justices Revati Mohite Dere and Sandesh D. Patil have asked the State to file a reply and the study report behind the policy. For now, both sides can prepare for the case, which is set for December 23, 2025. The court noted that no party claims equities during this phase.