July 21, 2025

Raj B Shetty, a prominent figure in Kannada cinema, recently highlighted the significance of prioritizing content over star power in the industry. While discussing the trailer release of the upcoming movie 'Su From So,' directed by JP Thuminad, Raj emphasized the deliberate decision to not act in the film despite initial speculation. He believes that the reliance on star power to draw audiences is a concerning trend in the Kannada film industry. Raj expressed his view that genuine success is achieved when new faces have the ability to attract viewers, allowing for creative experimentation. The film 'Su From So' is described as a supernatural comedy-drama focusing on the theme of individuals in comedic situations making decisions that the audience perceives as wrong. Raj emphasizes the importance of humor that resonates with both the makers and the audience, creating an enjoyable viewing experience. Set in a village near Mangaluru, the film symbolizes a shift towards more rooted storytelling in Kannada cinema, reflecting a growing acceptance of unique regional narratives. Despite industry skepticism about mid-budget films, Raj advocates for supporting diverse stories and cultivating new talent to ensure the industry's vitality. He stresses the need for a variety of content in Kannada cinema to cater to different audience preferences. Raj also addresses the impact of OTT platforms on the film industry, noting that quality content remains the primary driver of audience engagement on both traditional and digital platforms. He dismisses the notion that generic content can achieve pan-Indian success, emphasizing the importance of authentic storytelling to transcend borders. Raj's insights shed light on the evolving landscape of Kannada cinema and the industry's quest for innovative, high-quality narratives.

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Tags: Raj b shetty, Kannada cinema, Su from so, Films, Entertainment industry,