The Prado Museum in Madrid saw a surge to 3,513,402 visitors in 2025, a record high and over 56,000 more than the previous year. Over the last decade, visitor numbers have grown by more than 816,000. Despite this success, Prado director Miguel Falomir warned, "The Prado doesn’t need a single visitor more." He explained that too many visitors can harm the museum experience, citing the Louvre in Paris as an example where some rooms became overcrowded. Falomir said the goal is to avoid collapse from excess demand. To maintain a quality experience, the Prado has launched Plan Host, aiming to improve visitor comfort and diversity. “It can’t be like catching the Metro at rush hour,” Falomir said. He stressed the importance of visitor quality over numbers and noted that 65% of visitors were from abroad. The museum hopes to welcome more Spanish visitors. Planned measures include optimizing entrances, controlling group sizes, and enforcing no-photo rules inside galleries. For comparison, the Louvre’s director recently called visiting there “a physical ordeal” due to crowding and poor facilities. The Prado wants to avoid similar issues by focusing on a better visit rather than just more visitors.