A landslide hit Beachside Holiday Park at the base of Mauao, Mount Maunganui in New Zealand early Thursday morning. The incident occurred around 9:30 am local time. The slide swept through campervans, cars, tents, and an ablution block. Emergency teams launched a major response. Sniffer dogs were sent to find anyone trapped. First responders heard voices under the rubble when they arrived but have not heard anything since. Fire commander William Pike said, "Nobody has been rescued yet. Crews will continue searching despite difficult conditions." Police official Tim Anderson said the missing count is unclear but likely less than ten. Emergency Minister Mark Mitchell confirmed a young girl is missing and said other children might also be unaccounted for. Parts of the east coast appear like a "war zone" from flooding caused by heavy rains. Helicopters are rescuing families stranded on rooftops. States of emergency are declared in five regions due to record rainfall. Mitchell said, "We're still in a response phase. There's a lot of work being done to understand exactly what damage has occurred." He added that geoscientists will assess safety before reopening the area because the ground remains unstable. Tauranga Mayor Mahé Drysdale said it's hard to know who is missing since some campers might have left without checking out. Locals saw emergency crews digging through mud. Ambulances left empty but police stayed onsite. Witness Nix Jaques described hearing a loud noise then saw the hillside collapse onto buildings including a campervan and ablution block. St John Ambulance declared a major incident. Around 40 firefighters and an urban search team are involved. The Mount Maunganui Surf Life Saving Club is now a triage and evacuation center. The holiday park is evacuated and the public is asked to stay away to help rescue efforts.