Donald Trump launched a new "board of peace" at the World Economic Forum in Davos this week. The board’s logo resembles the United Nations emblem but is redesigned in gold, showing only the US and parts of the Americas. The UN logo uses neutral blue with a full world map. Trump said the board aims to work with the UN to end conflicts worldwide and will be chaired by himself. Countries must pay $1 billion to join permanently. The initiative was first supported by the UN Security Council in November to work on a Gaza ceasefire. But since then, Trump expanded it to cover all global conflicts. Several European countries refused to join, worrying it might sideline or replace the UN. Trump said at Davos, "Once this board is completely formed, we can do pretty much whatever we want to do, and we'll do it in conjunction with the United Nations." People on social media quickly noticed the close similarity between the two logos. The Trump board logo focuses only on North America and parts of South America, like Venezuela, where Trump has tried to assert US control. The bright gold color fits Trump’s style, contrasting the UN’s blue. Trump's love for gold is well-known. Last year, he added gold trims and decorations to the Oval Office. His team called it a “golden office for the golden age.” He also launched a $499 gold smartphone and a $1 million gold credit card for wealthy foreigners. Foreign leaders and business figures gave Trump gold gifts, including a "golden pager" from Israel’s Prime Minister and a gold desk clock from Swiss billionaires. Following the Swiss gifts, Trump cut tariffs on Switzerland from 39% to 15%. The gold theme seems to be Trump’s signature style, now extending to his international peace efforts.