Rising Gold Prices Hit Vadasery's Temple Jewellery Artisans Hard
January 23, 2026
Temple jewellery in Vadasery, Nagercoil is famous for its unique, handmade designs. But rising gold and silver prices are hitting the artisans hard. Known for intricate patterns inspired by gods and nature, this jewellery has deep cultural roots. Nagalingam, a 35-year veteran in this trade, says the craft dates back to the 9th century. Originally made of pure gold and precious stones, the jewellery now uses 75% silver and 25% gold with glass stones due to cost. Artisans work with silver molds and add gold leaf finishing.
Around 50 families and 300 craftsmen depend on this art for their livelihood. Anand Krishnan, an experienced artisan, says prices have doubled in a year, making orders rare. For example, a full set costing ₹1.5 lakh now sells at ₹3 lakh. Rising costs affect all items including 'oddiyanam' (hip belt), which increased from ₹50,000 to ₹80,000. Many buyers, especially classical dancers, now prefer imitation jewellery.
Folklorist A.K. Perumal adds that the craft once flourished under the Chola kingdom and was closely tied to temple dancers and royalty. Today, artisans still get invites from cities like Chennai and Bengaluru for special temple orders. However, artisan Nagalingam warns that fewer orders threaten many to leave the craft. He also feels more fair chances should be given to all jewellery-makers at exhibitions.
With each piece requiring at least eight craftsmen and months of careful handwork, the soaring prices challenge the survival of this centuries-old tradition. The artisans continue to seek ways to revive this rich cultural heritage and protect their livelihoods.
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Tags:
Temple Jewellery
Vadasery
Gold prices
Silver prices
Craftsmen
Traditional art
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