A Super Bowl commercial funded by Jewish billionaire and New England Patriots owner Robert Kraft is stirring debate before it airs. The 30-second ad, costing $15 million and created by Kraft’s Blue Square Alliance Against Hate, highlights a Jewish high-school student named David who is called “Dirty Jews” by classmates. The message is quietly revealed on a note stuck to his backpack. The ad shows no fight but the pain of social isolation. Another student, Bilal, steps in. He removes the hateful note and replaces it with a blue square, symbolizing Kraft’s anti-hate campaign. Bilal tells David, “No, they’re not worth it, bro,” stopping him from confronting the bullies. The screen ends with a statistic: two in three Jewish people have faced antisemitism. Kraft’s group encourages people to share a blue square on social media to stand against hate. This is their third year running ads during the Super Bowl. Kraft told Squawk Box the campaign targets social media's role in spreading falsehoods and hate among youth. His data shows 60% of Americans underestimate the seriousness of antisemitism. Ads from the Blue Square Alliance have shifted attitudes, with 30% of viewers willing to act against hate. However, not everyone is happy. Online critics say the ad wrongly uses a Black student to push its message and equates anti-Zionism with antisemitism. One user wrote, "Nothing says we don’t control the media like a Super Bowl ad saying we are the victim." Others called the campaign a poor PR move. The controversy adds a sharp edge to Kraft’s high-profile anti-hate efforts at the biggest TV event of the year.