Anthropic and OpenAI are battling it out with ads before the Super Bowl. Anthropic released a funny series of ads mocking rival AI chatbots. The ads show a needy young man being offered silly solutions by a tough chatbot. All ads end with: "Ads are coming to AI. But not to Claude." There’s no direct mention of ChatGPT but the hint is clear. Sam Altman, OpenAI’s CEO, laughed but called the ads "so clearly dishonest." He wrote on X that OpenAI would never run ads like those. Altman says ads will make ChatGPT more affordable and accessible. He stressed, "We believe everyone deserves to use AI and are committed to free access." OpenAI plans to show ads only when they fit the conversation and says ads won’t affect chatbot answers. Users can choose to turn off personalization or pay for ad-free use. Anthropic, founded by ex-OpenAI researchers, says Claude will stay ad-free to be a "genuinely helpful assistant." They worry ads can feel wrong during personal or deep talks with AI. Critics also say targeted ads can exploit vulnerable users. Still, ads might help control bad content if big buyers pull out over toxicity. Many apps already show ads, so users may not mind much. It remains to be seen if OpenAI’s ads push users towards Anthropic. But Anthropic is betting they will.