Pakistan’s farmers, who mostly own less than 12 acres, enter each sowing season without clear market information. The country lacks a system to match crop supply with demand. Farmers decide what to plant based on last year’s profits, not future market signals. This causes overproduction in some crops and shortages in others, leading to price crashes or rising import costs. Vegetables suffer the most, with farmers sometimes forced to destroy ripe crops or feed them to animals because prices fall below harvesting and transport costs. This year, losses hit cabbage and potatoes, joining tomatoes, onions, and others. Such waste is neither documented nor addressed properly. Potatoes, grown on about one million acres, highlight the scale of the problem. The bigger risk is that major export crops like rice and maize could face similar troubles. Rice exports dropped around 50% in early FY26, despite a 7.2% increase in rice planting area the previous year. Farmers are shifting away from cotton and sesame, reducing those crop areas. The spread of solar-powered tubewells has further increased rice cultivation. Meanwhile, Pakistan lacks a biofuel industry that could use surplus crops like maize and sugarcane, unlike India and China. Experts Khalid Wattoo and Dr Waqar Ahmad urge the government to create a robust system with experts using data, satellite images, and AI models. This framework would guide farmers on how much to plant, monitor areas early, and forecast yields to avoid market gluts. However, simply forcing farmers to plant certain crops is not viable. For example, cotton farmers face many challenges and losses, so government support is needed first before expecting them to increase cultivation. Farmers, motivated by profits, are likely to follow clear warnings about overproduction. Pakistan must modernize its agriculture sector to efficiently use land and water and prevent the waste of precious resources caused by repeated crop losses.