Luxury private jet makers are focusing on Asia's growing group of super-rich buyers. Gulfstream's sleek G700 jet stood out at the Singapore Airshow, drawing crowds eager to see its spacious cabin with panoramic windows, leather seats, and a grand suite with shower. Global private jet flights hit 3.7 million in 2025, a 5% rise from the previous year and 35% higher than pre-pandemic levels, reflecting the rise of ultra-wealthy individuals globally by over 70% since 2020. Scott Neal, Gulfstream's worldwide sales head, said, "We are seeing a big shift of business aircraft for larger corporations and high net worth individuals." Competitors like Dassault, Bombardier, Embraer, and Textron Aviation also vie for this wealthy clientele. Dassault's Carlos Brana noted jets are bought for efficiency, not just luxury. "They are not necessarily chasing luxury... What they need is to travel with as little fatigue as possible," he told the BBC. Aircraft makers highlight improved cabin air pressure and reduced noise to make flights less tiring. Asia-Pacific is a hot market with 8% air traffic growth in 2025, outpacing global rates. Gulfstream is busy in Vietnam, Singapore, Indonesia, Malaysia, Australia, and New Zealand. Dassault sees rising demand in India, Thailand, and Laos. China's private jet market has cooled but may rebound as global expansion continues. Though Asia-Pacific’s share of business jets remains small compared to the US, growth is clear. Environmental criticism persists, as private jets emit high carbon. Gulfstream claims its latest jets can use 100% sustainable fuel, and Dassault supports a 50-50 blend, though sustainable fuel supply remains limited. According to Neal, "In just one generation of aircraft, we've reduced fuel burn for a similar mission by 35%." Meanwhile, luxury commercial carriers like Taiwan’s Starlux also focus on high-end travelers with upgraded cabins and wider seats. With the super-rich class expanding, demand for premium air travel shows no signs of slowing.