Valentine’s Week has taken over quick commerce and e-commerce apps with a splash of pink. Screens glow with hearts, roses frame discount codes, and bold headers mark each day of the week. Messages like “Rose Day Specials” and “Propose in 10 Minutes” flash on apps, while cheeky categories like “plans for one” appear for single users. Musician K. Sameer says, "It feels like a personal attack. The theme is overwhelming. You can’t escape it." Even simple tasks like buying milk come with a side of bouquets and heart-shaped gifts on screen. For many, the constant festivity increases loneliness or pressure to buy. Vikas, after seeing couple posts online, impulsively ordered a Valentine’s gift worth ₹1,800 from a quick commerce app late at night. "She was happy and surprised, but it was impulsive," he admitted. In Hyderabad, cafes and pubs are fully decked out for Valentine’s Day. Red tulle, heart balloons, and petals adorn windows and tables. Menus offer "couple combos" and "his and hers" desserts. Discounts for pairs and special menus aim to create photo-ready moments. Real estate businesswoman L. Niharika finds these pushes excessive. "Food apps need moral meter during Valentine," she said. "Deals are cleverly packaged temptations that feel like a scam wrapped in pink." Valentine’s Week in India grows bigger every year, driven by social media and fast delivery services promising love at a tap. But as love flashes on screens, some users feel the line between celebration and compulsion is fading.