The Korean Wave, or Hallyu, is making waves in India with a growing influence on youth culture. K-pop bands like BTS and Blackpink have topped global charts and gained huge fan bases here. Korean dramas such as "Crash Landing on You" have drawn Indian viewers with their gripping stories and style. Affordable internet and streaming services helped make K-culture accessible across Indian cities and towns. This influence extends beyond entertainment. Korean beauty products, with their famous multi-step skincare routines, compete on shelves in stores from Nykaa to Sephora. Korean fashion, known for clean lines and modern simplicity, is popular among Indian youth. Korean food like ramen and tteokbokki are served alongside pizzas in cafes across Delhi, Mumbai, and Bengaluru. South Korea’s government helped this rise by investing in cultural industries, protecting local films, and promoting artists worldwide. Stars have addressed the UN and joined global environmental campaigns, adding diplomatic weight to cultural power. Experts say Korean culture hasn’t replaced Western influence but offers a fresh, accessible alternative. The growth is seen as global cultural exchange rather than domination. However, critics warn of the pressure behind K-pop's perfect image. Strict industry standards can harm artists’ mental health. Fans also face challenges, including rising concerns about racial treatments in South Korea and the risks of obsession. The beauty ideals promoted can increase social pressure, especially in countries like India, where skin tone and looks are sensitive topics. South Korea’s rise as a cultural power shows how creativity, tech, and policy can create global attraction. For Indian viewers, it means new tastes, trends, and connections with a distant nation now close in hearts and minds. From "Gangnam Style" to "Squid Game," Korean culture’s spread is a vivid example of soft power shaping global conversations today.