As the Lunar New Year begins, Hong Kong banks are enticing rich clients with shiny gold, festive mahjong sets, and special dinners with fireworks views. HSBC, Hang Seng Bank, Standard Chartered, Citibank, and DBS are handing out gold tokens to select customers. Hong Kong expects 1.43 million visitors from mainland China during the holiday, a 6% rise from last year. The banks want to grab this chance to boost wealth management and insurance business. HSBC gives gold souvenirs with popular Chiikawa characters. Hang Seng Bank runs a lucky draw for gold medals until March. Standard Chartered and Citibank offer gold coins with Year of the Horse designs. DBS is awarding gold-plated Fortune Horse ornaments in a lucky draw. Gold prices reached a record US$5,608 an ounce in January, staying near US$5,000 now. The metal’s value rose 15% in 2026 after a 64% jump last year. These sparkling gifts show how banks turn Lunar New Year into a golden chance for growth.