The Heritage Marathon Hanoi 2025 turned into an electrifying battle of speed and spirit on November 9! Xtep’s star athletes grabbed big attention as Ethiopian runners took the spotlight with blazing times. Duber Abdisa Teshome stormed to the men’s marathon crown in an impressive 02:21:57, while Lema Alemitu Ajema led an all-Ethiopian sweep of the women’s podium with a winning time of 02:40:27. Not far behind, Adula Askale Alemayehu (02:41:37) and Tadese Zeritu Shawel (02:44:56) secured the other top women’s spots, showing Ethiopia’s marathon strength. Vietnamese runners didn’t lag, shining with pride on their home soil. Phạm Thị Hồng Lệ grabbed the national women’s title at 02:53:30, Phạm Đức Thọ took home men’s bronze in 02:40:01, and Trịnh Quốc Lượng wowed the crowd earning half marathon bronze with a time of 01:15:40. The local athletes’ fiery spirit lit up the race! Xtep, the event’s Strategic Technical and Exclusive Apparel Sponsor for the 7th straight year, was the powerhouse behind these wins. Vietnam’s running scene is exploding as never before, with over 20,000 participants in big events and nearly 36% of people exercising regularly! Xtep spotted a new trend: runners wanting more than just participation—they’re chasing faster times, better training, and pro gear. To fuel this fire, Xtep launched the 160X 7.0 series in August, packing championship-level gear for the fiercest athletes. Then came the exciting marathon campaign “TOGETHER, WE RUN FURTHER,” which hit hearts with videos and vibrant race-day promos. The brand took the buzz offline with the 1st X-RUN CAMP in Hanoi on October 19, where certified coaches drilled pacers on pacing and stamina—skills crucial for smashing personal bests. Xtep’s community love grew deeper through the XRC Running Club’s training sessions, offering help and confidence for runners of all levels. Muscle and mind both got a boost! The thrills didn’t stop with running. On November 6, Xtep’s AEON Mall Ha Dong store hosted a buzzing runner experience session where elite athletes shared secrets on tackling the tricky course and how to pace yourself like a pro. From November 7 to 9, Xtep’s marathon expo booth drew crowds with fun demos and exciting giveaways, turning the spot into a hub of energy and joy. The brand’s mantra, “Make It Different,” drives every innovation—in gear and support—aimed at helping athletes break limits and reach glory. Xtep has been a game-changer for Vietnam’s running world over the years—from creative gear to lively community programs. The brand proudly watches and fuels this vibrant culture’s growth. In the future, expect more cutting-edge footwear and apparel from Xtep, inspiring runners everywhere to race forward with power and passion. CONTACT: zoey zuo, zoey.zuo@xtep.com.cn “This is a company press release that is not part of editorial content. No journalist of The Hindu was involved in the publication of this release.”