Tomorrowland, the world-famous European electronic dance music festival, is launching its first full festival in Asia. The event will be held from December 11 to 13 in Pattaya, Thailand. Organisers expect over 50,000 people every day to join the music party. Tomorrowland chose Thailand because of its growing role in music, innovation, and tourism. The festival’s founders, Belgian brothers Manu and Michiel Beers, started the event 20 years ago. It has become one of the top celebrations for EDM fans worldwide with creative stages and lively parties. Tickets start selling with pre-registration from January 8. A "full madness pass" for all three days costs 12,500 baht (around $400), and a single-day ticket is 5,100 baht. More information on festival themes and line-ups will be announced soon. Although Tomorrowland held some events in Asia before, this is the first full-scale festival like their Belgian edition on the continent. Thailand signed a 5-year deal to host the festival and expects it to bring 21 billion baht ($673 million) in revenue. Tomorrowland CEO Bruno Vanwelsenaers said, "Expanding Tomorrowland to a new continent is a milestone we approach with great respect and excitement... This is the beginning of a long-term story." Thailand has recently grown as a hotspot for live music. Last year it hosted big festivals like Electric Daisy Carnival and Creamfields. Bangkok also welcomed the K-pop band Blackpink on their world tour last October. The homegrown festival Wonderfruit is also rising as a popular music and arts event, attracting tens of thousands every year.