Jewellery maker Pandora announced it will cut back on silver and move to using more platinum because silver prices have soared. Silver's price has more than doubled in the past year, making it costly to use widely. Pandora's CEO, Berta de Pablos-Barbier, said the company wants silver to drop to about 25% of its jewellery range. She added, "As a highly desirable jewellery brand, it was highly frustrating" to be seen mainly as a silver trader, so Pandora plans to shift away from relying on one metal. The Danish company, known for charm bracelets, said the switch to platinum will be finished by 2028. They believe platinum offers "improved everyday-wear performance compared to silver" and customers have "high acceptance" of platinum. Silver hit record prices in January but has since fallen, though still higher than last year. Pandora said the rising silver prices affected profits temporarily. Experts say silver’s demand varies with the global economy, as it is used in electronics, medical equipment, solar panels, and batteries. Danni Hewson of AJ Bell said silver’s price jumped when China tightened export controls, worsening supply. Pandora's move will help it reduce risks from silver price swings while offering strong, durable jewellery to customers worldwide.