In China, a new trend is growing among young people who call themselves "love-brained." These youth, troubled by their love life, pay influencers online for strict scolding rather than sympathy. On a popular live-stream, a wealthy, well-educated young woman shared her heartbreak over a man who doesn’t love her. Instead of comfort, influencer Taozai told her, "Not only do you have a ‘love brain’, you also subconsciously discriminate against people with lower education and the poor. You discriminate against others, and others will not love you. This is karma; you deserve it." Though some see this as public humiliation, many find emotional relief in such blunt talks. Thousands now join live streams, paid courses, and influencer sessions offering such "scolding" services. The strange ritual is reshaping how emotional support is sought on the internet in China.