China's top market regulator summoned major tech companies to curb 'involution'—excessive, counterproductive competition. This comes as firms pour billions of yuan into Lunar New Year campaigns, fiercely promoting artificial intelligence apps and other services. The regulator called for companies to “uphold a fair and competitive environment to foster innovation and healthy development.” The move aims to stop tech giants from wasting resources in giveaway battles and promote a balanced market. The crackdown highlights Beijing's push for fair competition amid rapid growth in China's AI sector.