US warehouse retailer Sam’s Club is growing strongly in China while many foreign retailers pull back or leave. In 2025, it opened 10 new stores, especially in smaller Chinese cities like Zhangjiagang and Yangzhou. Sam’s Club does not just copy its US model. It sells products made for Chinese tastes, such as copper gourd ornaments, ginseng, and traditional foods before the Lunar New Year. Some gift items, like nuts, sold out fast. Sam’s Club also changed product sizes. For example, its American-style steak, usually about 1kg, now comes in smaller packs from 450 to 800 grams. This suits Chinese homes with less space. Fu Yifu, a researcher at Su Merchants Bank in Jiangsu, said, "Sam’s Club has managed to expand in China, largely because it has tapped into the rising demand for quality consumption among middle-class households." He added, "Its localisation strategy has been tailored to Chinese consumers’ preferences, creating a competitive edge, while its instant delivery service addresses the pain point of bulk buying for immediate use." Sam’s Club’s local focus and quick delivery appear to be key to its success in the challenging Chinese retail market.