Warner Bros Discovery has rejected Paramount Skydance's recent offer to buy the company at $30 per share. However, Warner Bros remains open to a 'best and final offer' from Paramount, giving the CBS parent seven days to improve its bid. Warner Bros chairman Samuel DiPiazza Jr and CEO David Zaslav wrote to Paramount's board, saying their proposal is unlikely to beat the Netflix merger deal. Paramount may raise the offer to $31 per share, which Netflix can then match. Warner Bros has confirmed its commitment to the Netflix merger, with shareholders scheduled to vote on March 20. Netflix called the upcoming vote a milestone and dismissed Paramount's actions as “antics.” The two rival deals face major U.S. regulatory challenges due to concerns over media consolidation and its impact on consumers. Reports say Paramount CEO David Ellison promised large changes to Warner Bros Discovery’s CNN to please former President Trump, complicating the deal. CBS News, owned by Paramount, has also made moves seen as supporting the Trump administration. Experts warn that merging Warner Bros and Paramount could consolidate major news networks and TV stations, raising content concerns. Larry Ellison, Oracle founder and Paramount CEO David Ellison's father, personally guaranteed $40 billion in equity in a previous Paramount offer. U.S. lawmakers and groups like the Writers Guild have expressed antitrust worries about both deals. On Wall Street, Paramount’s stock jumped 7.4%, Warner Bros rose 3.4%, and Netflix went up 0.4% during midday trading.