Singapore has kicked off a unique tourism campaign titled “Aunties, Not Algorithms.” It invites single Americans aged 21 and above to ditch dating apps and try human-led matchmaking. Instead of software, a panel of “aunties” carefully selects the first date. Two winners will get flown to Singapore for a four-night trip, including flights, hotel, and a special first date itinerary. Interested singles must apply online with personal details and a short video explaining why they should be chosen. The auntie panel, including comedian Atsuko Okatsuka, matchmaker Aliza Kelly, and actor Tan Kheng Hua, manually reviews applications to find a pair based on intuition and personality. In Singapore and Asia, “aunties” are older women known for offering personal advice. Here, they act as matchmakers, not as romantic partners. Winners enjoy an “auntie-approved” date featuring a cooking class with a Michelin-starred chef, plus food and cultural experiences showing off Singapore’s vibrant lifestyle. The campaign is open to legal US residents by 13 March 2026 and will match only one couple. Some social media posts misunderstood the campaign as promoting dating with older local women or “passport bro” culture. The Singapore Tourism Board clarified that aunties only guide the process, not date. This campaign fits Singapore’s growing trend to use culture and lifestyle to attract tourists. Previously, the Singapore government started matchmaking programs like the 1984 Social Development Unit to encourage marriage. Now, the focus is on fun and tourism, blending love and travel in a fresh way.