May 10, 2025
Rural FMCG Growth Surpasses Urban as NielsenIQ Reports Quarterly Snapshot
NielsenIQ's latest report shows a slowdown in urban consumption due to inflation, while rural demand for FMCG products continues to rise. The FMCG sector records 11% value growth, driven by a shift to smaller packs. High edible oil prices impact staple demand, while personal care products see increased spending in rural areas.