Emirates NBD has made history by launching 'Emirates NBD Gold,' the UAE’s first bank-branded gold bar for savers and investors. This new product offers gold bars in 10, 50, and 100 grams with the Emirates NBD logo, each coming with a certificate of authenticity and ownership. The gold bars aim to give customers a secure, tangible asset option. Customers can either store their gold safely with Emirates NBD or take physical delivery. They can manage ownership through the bank’s digital platform or with help from relationship managers. His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group, said, "The launch reflects the bank’s transformation and its ability to deliver high quality products that meet investor aspirations while achieving global competitiveness." He added that Emirates NBD Gold strengthens the bank’s legacy and supports the national economy. Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD Group, highlighted the product’s deep roots: "This initiative continues a legacy that began in 1963 when Emirates NBD issued its first Letter of Credit to facilitate gold trade." He described the product as blending "tradition with innovation, offering investors a secure and modern way to invest in gold." Available exclusively to Emirates NBD customers, the gold bars can be purchased at branches or via digital platforms. This launch boosts Dubai’s status as a global gold trading hub and supports the UAE’s goals for financial innovation, digital solutions, and investment diversification. Emirates NBD Gold opens new doors for asset diversification, combining security, authenticity, and ease of access. The bank reinforces its role as a regional banking innovator and contributor to economic growth through this bold move.