Chinese vacuum maker Dreame made a splash by debuting a robot vacuum commercial during the Super Bowl. The company is following a playbook similar to Temu’s successful US campaign that challenged Amazon.com on prime-time TV. The move is aimed at boosting Dreame’s presence in the competitive US market. Ana Wang, CEO of Dreame North America, said, “This commercial isn’t just about visibility; it’s a statement of commitment. We’re investing in this market for the long term, continuing to innovate specifically for the needs of US households as we build Dreame into a trusted household name.” Dreame’s CEO Yu Hao revealed on Weibo that revenue in the US grew by 189 per cent in 2025 compared to the previous year. Dreame’s growth story is not new to Chinese brands: back in 2017, Chinese game studio Top Games promoted Evony: The King’s Return at the Super Bowl, pushing the game into the top five iOS downloads in the US. Besides vacuum cleaners, Dreame is developing an electric hypercar called the Nebula Next 01. This prototype boasts four motors with 1,876 horsepower and can accelerate from 0 to 100 km/h in 1.8 seconds. Dreame plans to launch the car commercially in 2027. Dreame's marketing efforts are also strong in China. The company became a strategic partner of the popular Spring Festival Gala, airing on China Central Television on February 16. Globally, Dreame ranked third among smart vacuum brands in Q1 2025, holding 11.3 per cent market share behind Roborock and Ecovacs, according to IDC.