As the startup ecosystem continues to evolve, secondary rounds of investment are predicted to play a prominent role in deal flow at startups in 2024. Secondary rounds, which involve the selling of existing shares by early investors or employees, are gaining traction due to various factors. Firstly, the increase in valuations of startups has led to larger funding requirements, making secondary rounds an attractive option for liquidity. Additionally, secondary rounds provide an opportunity for investors to gain access to high-potential startups that have already demonstrated market traction. This article delves deeper into the reasons behind the rise of secondary rounds and explores their potential impact on the startup landscape. It also examines the challenges and risks associated with secondary rounds, such as dilution of ownership for existing shareholders and potential conflicts of interest. Overall, the article provides insights into the evolving nature of startup funding and highlights the increasing importance of secondary rounds in deal flow.