Netflix has announced the extension of its limited beta trial for games to US subscribers, allowing them to play games on smart TVs and Netflix.com. The trial was initially available only to Canadian and UK subscribers but is now being expanded to the US market. This move marks Netflix’s continued expansion into the gaming realm, following the introduction of games on mobile devices in 2021.
By broadening its game offerings to include smart TVs, smart devices, and personal computers, Netflix aims to attract and retain subscribers amidst increasing monthly streaming fees. The streaming giant is also capitalizing on popular shows in its library by developing game adaptations, such as a game inspired by ‘Squid Game’, and exploring possibilities for games based on shows like ‘Extraction’ and ‘Black Mirror’. Additionally, there are reports that Netflix is considering the development of a game based on the widely acclaimed ‘Grand Theft Auto’ video game franchise.
Netflix’s recent crackdown on password-sharing has likely contributed to its subscriber growth. According to a Reuters report, the crackdown boosted subscribers by approximately 6 million in the third quarter. As the only profitable major streaming platform, Netflix is expected to set the stage for price increases, even though it resisted raising ad-free prices earlier this year. The company’s success in weathering the Hollywood actors strike, thanks to its international presence and strong content slate, further strengthens its position.
In conclusion, Netflix’s expansion into the gaming industry through the beta trial for games on smart TVs and Netflix.com demonstrates its commitment to providing diverse entertainment options to subscribers. By incorporating popular shows into its gaming offerings, Netflix aims to enhance subscriber engagement and retention. The potential for a game based on the ‘Grand Theft Auto’ franchise showcases Netflix’s ambition to tap into successful intellectual properties. As the streaming landscape evolves, Netflix continues to innovate and explore new avenues for growth.
