With the October festive season steadily approaching, Amazon is aiming to upscale its range by offering new sellers a straight 50% discount on their seller fee. The e-commerce giant, which currently holds over a million retailers, comes out with huge sales and offers in the face of ‘Great Indian Festival ’ annually. Alongside competition of Flipkart, currently the Inc’s focus is on expanding further than last investment of $250 million dollars across 60 centers in the country, by pulling small-business owners on board.