Prime Minister Rishi Sunak will officially launch Britain’s next general election campaign during his keynote speech at the Conservative Party’s annual conference. The ruling Conservatives have faced difficulties in recent years, lagging behind Labour in polls and grappling with scandals and economic challenges. However, there are signs of improvement in the party’s position in the polls. Sunak’s speech is expected to include policy announcements that differentiate the party from Labour. Defence Minister Grant Shapps has suggested that the scrapping of the northern leg of the HS2 train line may be announced. Sunak will likely portray the decision as fiscally prudent due to soaring costs. He has emphasized the need for bold and sometimes unpopular decisions that are different from the traditional approach to politics. The task of rallying voters to support the Conservatives is formidable, given the party’s history of turmoil and the current economic difficulties. The outcome of three imminent by-elections could shed light on the challenges ahead for the Conservatives. Labour has enjoyed significant leads in the polls this year and is confident of returning to power. New polling suggests that a significant portion of Conservative voters view Sunak as incompetent. Some party members in Manchester remain optimistic about Sunak’s leadership, although others believe there is still time for the party’s fortunes to change before the next election.