Telcos in India are not expected to see a significant increase in revenues from the data push during the World Cup. Despite the rise in data consumption during the tournament, telcos are facing challenges in monetizing this trend. The competitive pricing and attractive data plans offered by telecom operators have limited their ability to generate substantial profits. Additionally, factors like low data tariffs and the availability of free Wi-Fi in stadiums further dampen the potential gains for telcos. While they have invested heavily in infrastructure and content partnerships to capitalize on the World Cup frenzy, it is unlikely to translate into major financial gains for the telecom industry.