Advertisements during IPL matches have experienced a 12% rise in volume across all channels, according to recent data. The first 39 matches of IPL have seen a surge in advertising for various brands and products. Gaming and food products have emerged as the top categories advertised during the tournament. With the increasing popularity of IPL and the high viewership it garners, brands are recognizing the potential of advertising during these matches to reach a wider audience. This rise in ad volume highlights the impact that sports marketing can have on promoting products and services. By associating with a popular sporting event like IPL, brands can maximize their reach and engage with a dedicated fan base. As the tournament progresses, it will be interesting to see how ad volumes evolve and which categories dominate the advertising space.+