In the world of economics, everything has a price. But how do you put a price on something that is considered priceless? This article delves into the concept of assigning a value to things that are beyond monetary measures. From art to experiences, the author explores the idea that by putting a price on something, we can actually enhance its value and create a sense of exclusivity. The article also discusses the potential pitfalls and controversies that arise when trying to measure the value of intangible or emotionally significant assets. Ultimately, the author argues that while it may seem counterintuitive, putting a price on something priceless can actually increase its worth and desirability.