Tinder recently launched a ‘Every Single Vote Counts’ awareness campaign in India in collaboration with Yuvaa and Mark Your Presence. With over 20 million young first-time voters participating in India’s upcoming democratic election, the initiative aims to remind young adults, especially first-time voters, to exercise their fundamental civic right to vote. Tinder has introduced in-app voting-themed stickers for users to display on their profiles, allowing them to showcase their passion for voting and connect with like-minded individuals. A recent survey by Yuvaa revealed that politically engaged individuals are highly desirable for young adults in India when it comes to dating preferences and voting habits. Additionally, the survey showed that young adults are more likely to vote if accompanied by a friend or date. The collaboration between Tinder, Yuvaa, and Mark Your Presence aims to empower young voices and promote voter registration among first-time voters.