Thor, the Norse God of Thunder, who is an integral part of Marvel Comics and movies, is facing a new challenge as a new Thor has been announced. The new Thor, Chad Hammer, is actually a mascot of Roxxon Corporation, created as part of a scheme to discredit the old Thor. This storyline can be followed in The Immortal Thor #10, which will be released by Marvel Comics. The new Thor matches the old one in almost all aspects, but the real God of Thunder was able to identify the impostor. The Enchantress is behind this conspiracy and The Keep is revealed as the person behind the disguise.